Jorge Aguilar Cauz is an American businessman of Mexican descent and the president of Encyclopædia Britannica Inc. , the publishers of the Encyclopædia Britannica , to which he was appointed in November 2003.

Education

Cauz is a graduate of the Kellogg Graduate School of Management of Northwestern University , and prior to joining Britannica , served as a consultant for Andersen Consulting and AT Kearney. [1] [2]

Britannica career

Cauz was hired by Britannica as a consultant in 1999, and then would have a variety of executive positions (including Senior Vice President of International Operations, and Chief Operating Officer of Internet Operations) prior to his appointment as president. During that time, he played a key role in the company’s marketing strategies, including the publication of all-digital editions of the Encyclopædia Britannica . [1]

One of the key aspects of Cauz’s tenure is the emergence of the Internet as both an opportunity and a threat in the encyclopedia business. In a 2000 interview, Cauz remarked that in an Internet-dominated market, “you have to be free to be subject”. [3] Britannica has an albeit abridged version of the encyclopedia. Since his tenure, it is believed that Britannica has succeeded in transitioning its business model into that of a digital publisher and while its revenues are lower, Britannica has been profitable since 2004. [4]

Britannica and English Wikipedia

During Cauz’s tenure, officials from Britannica have become outspoken in their criticism of Wikipedia, which many (including critics) view as a significant competitive threat to Britannica , [5] a danger which cauz has downplayed. [6] In July 2006, Cauz Personally ENTERED the fray in an interview in The New Yorker , in qui he Stated That Wikipedia would “decline into a hulking, mediocre mass of uneven, unreliable, and, Many Times, unreadable items” and That “Wikipedia is to Britannica as American Idol is to the Juilliard School .” [7]

In 2008, Cauz stressed that in EB new efforts to participate in online collaboration of encyclopedic content are made, and that recognizing experts are a requirement in order to achieve objectivity and high quality. [8] In April 2008, EB started a project called WebShare, which would “listen to experts” to document knowledge.

See also

  • Encyclopædia Britannica Eleventh Edition
  • Images from Encyclopædia Britannica

References

  1. ^ Jump to:b Encyclopaedia Britannica News Releases: Jorge Cauz named president of Encyclopedia Britannica Archived 2006-06-29 at the Wayback Machine .
  2. Jump up^ Britannica Blog profile
  3. Jump up^ How Dot-Communism Is Driving Encyclopedia Britannica Out Of Business Archived2006-08-10 at theWayback Machine.
  4. Jump up^ John Keilman (2008-11-03). “Encyclopædia Britannica Helps Prove That With Information, You Often Get What You Pay For” . Chicago Tribune . Retrieved 2009-11-29 .
  5. Jump up^ Nicholas Carr (2005-10-03). “The amorality of Web 2.0” . Rough Type . Retrieved 2006-07-15 .
  6. Jump up^ Leslie Walker (2004-09-09). “Spreading Knowledge, The Wiki Way” . Washington Post . Retrieved 2006-07-26 .
  7. Jump up^ Schiff, Stacy (2006-07-31). “Know It All”. The New Yorker .
  8. Jump up^ Collaboration and the Voices of ExpertsJune 3, 2008

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