Freud Communications is a public relations firm based in London . It was founded in 1985 by Matthew Freud -of the Public Relations dynasty of Edward Bernays -and great-grandson of the psychoanalyst Sigmund Freud ). The PR firm of Edward Bernays became Britain’s largest independent consumer PR firm. [1] The firm was bought in 1994 by another independent UK agency, Abbott Mead Vickers (AMV), in 1994 for about 10 million pounds for Matthew Freud, for a similar Sum, when AMV was originally purchased by the US group Omnicom . [1] [2]

The French Publicis Groupe acquired the 50.1% stake in Freud Communications in June, 2005. In 2006 Freud acquired advertising agency DFGW. Citation needed ] [3] [4]

Freud Communications USA, which closed in February 2009, was based in New York City . [5] The company had a turnover in 2011 of around £ 40million per year, a staff of more than two hundred and has been ranked by PR in their ranking system as 6th in the UK. [6]

In 1999 Leapman reported in The Times that Freud Communications had offered an Internet brand management service to its customers. This would “scour the Net for referrals to its customers” and if they were criticized, “the agency would use rebuttal tactics to minimize the potentially negative impact of online inaccuracy “. [7]

In 2007 PR Week ran a story documenting the use of WikiScanner to track anonymous edits and link them to organizations through their IP addresses and found that “Freud Communications” London office was caught making edits on behalf of clients. [8]

References

  1. ^ Jump up to:b Hopkins, Nic (2005) Matthew Freud, The Times , June 17, Friday p. 55
  2. Jump up^ Ford, Emily (2010) Freud may break away from Publicis,The Times.
  3. Jump up^ Sweney, Mark (2011) Matthew Freud to buy back PR agency for the second time, The Guardian , Sunday 13 March(Accessed April 2013)
  4. Jump up^ Andrews, Amanda (2011) Matthew Freud buys back his PR firm from Publicis, The Telegraph 15 Apr(Accessed April 2013)
  5. Jump up^ HL Group absorbs Freud New York – Brand Republic News
  6. Jump up^ PR Week: Top-150-league-table 2011(Accessed April 2013)
  7. Jump up^ Leapman, Michael (1999) Trade DigestThe Times, June 11, Friday
  8. Jump up^ Shah, Aarti (2007) Tool draws attention to ‘Wikipedia edits, PR Week USA, Friday, 31 August(Accessed April 2013)

Leave a Reply

Your email address will not be published. Required fields are marked *